Quinceañeras

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Zebra print? Masks? The quinceañera has come a long way

A poster at the Quinceañera.com expo in Garden Grove, June 5, 2011. Photo by Leslie Berestein Rojas/KPCC

Last Sunday I attended a quinceañera expo in Garden Grove for KPCC’s Madeleine Brand Show, interviewing a few of the dozens of vendors who were there catering to parents of teenage girls preparing for the ultimate Latin American coming-of-age ritual.

It was in some ways a blast from the past for me, an L.A.-bred Latina of a certain age. I spent many of my childhood and early teen years attending quinceañeras. At the same time the expo, set up by the industry hub Quinceañera.com, made me nostalgic for the simple days of pastel pink hoop dresses and cheap tiaras with the number “15″ at the top.

Hawking their services in a hotel ballroom, the vendors forming part what’s become a multi-million dollar industry ranged from dress designers and banquet facilities to DJs and makeup artists. Among other things, I learned that the hot fashion ticket this year is zebra print. And Venetian-style masks. And elaborate themes, like “Phantom of the Opera.” It doesn’t stop there.

You can listen to the audio here, replete with thumping dance music. At the end I’m asked “Did you, perchance, have a quinceañera?” Only one way to find out.

American snapshot: Garden Grove

Taking a break at a quinceañera vendors’ expo in Garden Grove, June 5, 2011. Photo by Leslie Berestein Rojas/KPCC

A convention of quinceañeras? Close, actually. These young ladies were among the dress models at a quinceañera expo last weekend in a Garden Grove hotel ballroom, where dozens of vendors catering to the parents of teenage girls preparing for the Latin American coming-of-age ritual set up booths hawking everything from DJ services to makeup and, of course, dresses. The expo was set up by Quinceañera.com, an online hub for the quinceañera industry.

I’ll be talking about the expo, the industry, and “mis quince” – sort of – on KPCC’s Madeleine Brand Show this Friday.